Beauty & Personal Care Labeling
Beauty. To some, it’s only skin deep, but to the specialty label maker, it represents an important role of the labeling industry. In the competitive market we live in today, a label can be all that sets you apart from your competition. Within the beauty & personal care industry, products can generally be separated into two categories. You have the “mass” products, and the “prestige” products.
Under the “mass” category, as the name implies, products are targeted for the general population, or your average consumer. Examples of these products can easily be found on the shelves of your local supermarket or department store.
For the “prestige” products on the other hand, are usually purchased in specialty stores, or at the higher-end department stores. And often times instead of a cashier, there’s a “beauty-consultant” or “technician” there to assist you in your purchase.
Now, according to James Leyden and Anthony Rawlings, in their book Skin Moisturization, they talk about not only the differences between “mass” and “prestige” products, but also the difference and important role that packaging plays.
Although “prestige” products often are sold as the more expensive choice, promising better results, the true deciding factor is the labeling. The label on your products reflects how you would like your customers to view your products and company.
One of the biggest challenges for label converters, whether they are printing specialty labels, “mass” or “prestige”, is to tap into the emotions of the consumer. If you are able to emotionally connect with your customers on your labels, you have a nice chance of making a sale, and hopefully a returning customer as well.
What kind of specialty labeling is being used the most in the Beauty & Personal care industry these days? The answer is Foil. And in just seven seconds, a foil specialty label can be applied. In those short seven seconds, as a producer you have a small window of opportunity to make your product stand out above the rest.
Accord to Jeff Salisbury, president of Label Impressions of Orange, CA, foil labels are making a comeback in the beauty and personal care industry. As technology improves, we are able to add more designs, color and finer detail into our specialty labels than ever before.
Cold foiling in particular, has emerged as the choice for most major beauty and personal care companies today. A few of the reasons behind this include costs of ink and stamps, as keeping costs low is a major priority for any major business these days.
With our economy in recession, it is now more important than ever to make sure your beauty and personal care products have their labels looking their best, as your business may now depend on it.