Your business may still be using dot matrix printers for its smaller-sized printing needs. But why should you switch over to thermal labels? What practical applications do they have?

Thermal printing, or direct thermal printing, involves the printer heating the label and producing color, rather than putting ink on the paper. This immediately provides a bonus: no ink. With traditional printing, you are consuming both ink and paper, and with thermal labels, you only consume the paper.

Thermal labels are tremendously common in today’s marketplace. They can be seen at gas station pumps, point of sale stations (both at restaurants and supermarkets), and many other places. The reason for this is that many of these places experience times of high volume printing with little time to deal with the printer itself. These places choose thermal labels because it is very easily and quickly refilled, leading to very short downtimes in periods of big business.

Thermal labels do have their drawbacks, but they are minimal. Generally, direct thermal labels do not have a long shelf life, many only lasting a year. They also normally only print in black, though some do print in black and one other color, if desired. Depending on your situation, these drawbacks may not mean much to you. If that’s the case, then thermal labels are a smart choice for your business.

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