Have you ever wanted to add some life to your companies’ shipping or packaging labels?  Have you ever wanted them to stand out and represent your company a little bit better?  Did you know that you could have any label that you use completely or partially floodcoated?Pre-printed color labels

Floodcoating a label means that a label is produced with a particular color of the consumers’ choice.  This color can be virtually any color you can think of.  A label manufacturer will take the color that their customer wants and match it to the Pantone color chart.  This chart shows you some of the colors available in the Pantone rainbow.  All the colors in the Pantone color chart are classified with a number that represents each color.  The colors can be used on any type of label as well, whether it’s a polyester, polypropylene, hi-gloss, semi-gloss, direct thermal, or thermal transfer.  You can also have these colors printed on any size of label that you can imagine.

The finishing of the labels can be on rolls or on sheets. Labels on rolls can be spiced up with any of the colors on the chart above. Another way to spice up your new floodcoated labels would be to use a colored ribbon.  Please remember that this option is only available with a thermal transfer label.  You can find several different colored ribbon options through various suppliers.  Some common ribbon colors available are black, cyan, magenta, yellow, red, maroon, green, light blue, dark blue, gray, metallic gold, lemon yellow, orange, wine, shamrock green, forest green, white, royal blue, midnight blue, violet, brown, and metallic silver.  Printing colored text on a colored label will add style and flair to your labels.

There is a caution to doing this though. If you print on a floodcoated label with a colored ribbon, and you want to have a barcode on that label, then make sure the colors are contrasted enough to make a clear reflection. There is a risk that the barcode will not be readable. This is because a barcode image works when the laser light from the scanner reflects back from the label into the scan engine of the scanner. If you have a dark blue label and a black barcode on it, there will not be enough contracts to read the barcode.

Many customers have tried to use color floodcoated labels to date code product as it is received into the warehouse, providing a quick visual reference on what inventory is aged. This is a useful method when there is a lot of floor stock that is hard to move around and rotate based on first in- first out. A quick color-coding can help.

Another caution with floodcoated labels has to do with direct thermal labels. There have been occasions when certain colors have created a dragging effect on small desktop printers like the Zebra 2844 or other clamshell printers. If your application is for a 1” core, 4” OD direct thermal floodcoat label, then be careful of the color you choose. Our research has shown that lighter colors work better in these printers. The darker the color, the higher the risk will be for the printer to jam. This is okay though because the lighter the label, the better chance a barcode will be read.

Floodcoating laser labels have never been a problem and we do not see issues running darker avery laser labels. The manufacturing process is the same as the roll labels. The only real difference in the process is the finishing. Laser labels are sheeted and not put back on rolls. This also requires a shrink-wrapping process to keep the sheets in nice neat stacks.

Laser labels come on 8.5 x 11 inch standard sheets and in legal size 8.5 x 14 sheets and with all kinds of different die cuts for the actual label sizes. So with any size label available and with any Pantone color for your label, the only thing missing from your perfect label is your creativity being applied. So, order up and have fun with color labels.

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