What are custom digital labels? They are labels printed on digital machines like the HP Indigo Digital printing presses, model ws4500 and the HP Indigo ws6000. Other digital options include the large scale Xeikon 3050, and some smaller scale Primera CX1200 and the complete 2 stage AXXIS by Allen Datagraph. Customers can now design the most intricate high quality labels, knowing that these presses guarantee:
Color consistency from the first label to last
Perfect ink to ink trapping
Zero dot gain
175 to 200 line screen
Cost effective small quantity runs
No printing plates or film required
And with the Dieless Label Finisher there is no need for expensive dies for unique shapes.
Benefits of using digital printing include:
Shorter Lead Times: With no plates to create and very short press set-up times. Digital labels can be printed with lead times that are not possible on a conventional press.
Lower Cost: Short to medium sized runs become much less expensive because with digital printing, set up and preparation costs don’t exist.
Reduced Inventory: With less need to order larger quantities of printed products, customers can reduce inventories of custom printed materials, decreasing inventory carrying costs and helping to provide a JIT (Just in Time) inventory system.
Digital technology allows for:
Test Marketing: Quick production/introduction of short runs of high quality labels
Regional or Seasonal Labeling: Variety of labels in shorter runs appeal to regional testes or seasonal appropriateness
Printing Multiple SKU’s: Multiple labeling versions are readily available at low costs with no plates to create and very short press set-up times. Digital labels can be printed with lead times that are not possible on a conventional press.
Digital label printing offers a low cost alternative to conventional flexographic printing for short to medium sized production runs.
Lots of SKUs? Burdened by having to order minimums? Buying set after set of printing plates? If you’re private labeling, then digital printing is the cost effective solution for you to order only what you need by SKU, eliminate plate costs and get faster delivery.
The substrates that can be used in digital printing include Semi-gloss Material, Films, Paper, Foils, Clear, White, Synthetics, and Polypropylene. These presses also allow for multi-color digital labels, variable data printing, perfect registration, hot stamp, cold foil, UV, laminate, die cut, 4 color process, reverse print stations, consecutive numbering, imprintable UV, opaque white ink for the “no label look” on product, and metallic substrates.