There are many ways to save money with custom labels. Below is an example of using variable data to save from having to invest in a lot of plates for different versions. First we need to understand the complete need of the customer. What is the label being applied to? Who will be reading the labels? How will the labels be applied? These are just a few questions that help uncover specifics that will help with a solution. Getting samples of the label or a sample file can provide tremendous input to help build the total picture. preprinted custom labelspreprinted custom labels These elements can help develop concepts and creative solutions that ultimately reduce the customers overall costs and improve lead times on the label project.
Take this case as an example. A customer came to us with the need of 75 different pricing labels and each version had anywhere from 20 to 500 duplicates of the same label to be printed. To make it even more complex, the customer wanted the label to be a 2 color label with red and black ink on a white label. They had 2 other requirements as well. The label had to be made with removable adhesive and the material could not rip. To prevent the label from ripping we must use a synthetic label.
Well, this could be a very expensive label project unless we take a more detailed look at exactly what is required. First we see if we can leverage any of the plates to use through the entire job. A closer look shows that almost all of the preprinted custom labels is in black. With this knowledge, we can work with various digital methods to make the black images. These methods include inkjet spray inline on the press, or thermal transfer printing as a second stage.
Now that we know we will be printing all of the black as variable text and images, we must find out how many red ink changes are in this job. We see that there are only 3 red plate changes needed for this entire job. The red is used to create a reverse out white lettering showing the prices themselves.
Knowing this, a quote was put together to first run just the red plates providing the base for the job and then printing the black with thermal transfer print. After the labels were made in 3 versions, they were put on rolls with a 3 inch core preparing them for the thermal transfer printer. The key at this point is to make sure the labels are aligned properly so the black thermal transfer print is applied in the correct spot. Once this is complete, the labels are ready for shipping.
Using this example, we see that a job that originally looked like a complex run with 75 plate changes could cost up to $3375.00 in just plate costs alone, is now a very manageable job with only 3 plate changes and variable data either thermal transfer printed or inkjet sprayed onto the labels in line making the plate charges only $135.00 in cost.
Taking the time to look at each label job to formulate the best way to provide the images needed can save tremendous amounts of money as seen in this example. Let us help with your next label project.
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