Food & Beverage Labels
Whether you’re at the local grocery store buying food, or beverages, sauces, condiments or other foods, you will see labels on it all. If you own a local deli or store of your own, you know that every product you sell or buy has a label. In today’s world, one of the largest and most diverse users of labels are the food and beverage industry, and to become a part of that industry there are a few key points you must know before you should start putting labels on your product, or while purchasing products from others.
Within the food and beverage industry, each product has not just one, but multiple labels on the product. Each of these labels provides information that is useful or even required to help the consumer decide which product fits their needs best.
The most noticeable and common of labels, the product label, (also referred to as the prime label) is usually the promotional label that would have the company logo. For example the product label for a bottle of Coke would be the main red and white logo on the front that says Coca-Cola. The product label plays a critical advertising role, as the product logo is the most noticeable label on a product, and is often joined by graphics or artwork to help convince consumers to buy. This label is the equivalent to your companies billboard, so make sure your sending the message you want your customers to see.
Although maybe not as visually appealing, the Secondary labels of products are often quite important, although they may not make or break a consumer’s decision when comparing products. Examples of secondary labels are: nutritional information, preparation information and safe handling instructions.
A more commercial type of label that you might see everyday is the Promotional label. Promotional labels can range from instant-redeemable coupons, neck-hangers, fluorescent labels and other similar labels that attempt to try in consumers.
There are also labels on products that are designed to help the producer or seller, such as Logistic, legal and functional labels. Functional labels such as safety seals, temperature indicators or date labels are often on products, but do not provide any aesthetics to the product. Logistic labels are often used to track shipments, inventory control, bar coding and other types of labeling that help ease product control. Often times these labels can be barcode labels, or upc codes. Legal labels (also called Regulatory) are often state or federally required labels that provide important information, such as allergic warnings, hazardous chemicals etc.
Knowing as much as you can about labels can help make your labels stand out from the rest, and even if you don’t make or need labels, knowing what kinds of labels are used for can be great information to know while browsing or shopping the next time around.
For more information on labels, or to learn more about how to create or order labels, upc codes and more.
