Custom labels are sometimes misunderstood by new businesses. With different substrates, adhesives, and color options, many businesses forgo the choices and instead use plain paper labels. But plain labels are a mistake: without putting effort into your label’s design, you lose out on a label’s marketing ability. Here are three reasons why you should pay attention to your labels.Custom Labels Fast

1. Custom labels serve as an important identifying feature.

Custom labels are more than just a fancy sticker: they are an important element to your packaging and are one of the first things that people recognize. For example, people recognize Coca-Cola in a sea of plastic bottles because of their famous red labels. Even when the bottles are shaped differently (like the ornamental ball shapes during Christmas) the label draws customers’ eyes first. Your labels should do the same for you: think about how it will either feature your logo, stand out against other competitors, and more.

2. Labels can turn your product packaging into a souvenir.

When you think of the atmosphere at your favorite bar,  it’s likely that the various glass colors, shapes, and labels of attractive bottles become part of the decor. People like to keep items with well-designed labels, which is why you might see antique containers on display in a kitchen and incorporated into the overall design scheme. By thinking of your label’s overall impact, you can make it stand out at the POS, but even turn it into a keepsake.

3. Labels are not separate from the package.

Sometimes, it’s hard to see the packaging and the labeling as parts of a whole, especially when you create your packaging in one area and add labels in another. However, without a cohesive design of both the label and the package, your end result might look messy and haphazard. Custom labels add visual weight to your package, encouraging customers to trust in your product and your brand.

We can help you design and print your labels, ensuring you better sales. To revamp your custom labels, contact us.

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Comments

  1. Dennis Sanchez

    You wrote that custom labels are more than just a fancy sticker: they are an important element to your packaging and are one of the first things that people recognize. I had heard in the past about how custom labels could really help a company get their name out. I can imagine how a label would really help boost recognition and reputation. It would make sense to want to put an eye catching label on all of your products, it helps customers know what to expect. Thanks for the informative read.

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