When it comes to food labels, it’s all about how attracting attention from the shelves. You won’t be there to talk up the product, so the product’s labeling and design must speak for you. How can you stand out at a Point Of Sale (POS) site? Here are 4 design trends you should consider in your next label designs.

1. Freehand fonts

Instead of a formal font with the correct kerning, many label designs are incorporating freehand fonts. These fonts provide an authentic look to the label, with design coming from a person and not a computer.

2. Eco-friendly looks

From parchment paper to recyclable materials, more businesses and brands are going green. Labels, therefore, serve to elevate the package’s green look. They can be made with either repurposed or post-consumer recycled paper, or be printed with a natural dye.

3. Alternative or “hipster” design

For many businesses, the “hipster” culture and aesthetic can be hard to swallow, or is at the least, easy to poke fun at. But if your marketed audience includes young and hip millennials, it might be time to bite the bullet and look at hipster-inspired packaging. For the most part, these types of labels can incorporate fresh, modern fonts or produce an old-timey look. Stand-out graphics or embellishments are also typically featured on these labels.

4.Transparent labels and designCraft Beer Labels

Transparent labels are not just for window decals anymore: today, they are used as a design consideration to promote a seamless look on a bottle or jar. Not only are designers using transparent or clear labels, but there’s also a greater integration of the package itself into the label’s design. For example, the beer company Cerveceria Sagrada utilizes the color of the beer bottles and strategically cut labels to create beautiful masks.

As you redesign your food labels, you should also pick a label service that can print all your customized features. At Adazon, we strive to help you print out the best food labels for your products. With our quick printing and delivery processes for custom labels, you won’t find a better label printer service. Contact us today to learn about our printing options.

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