When it comes to custom labels and barcodes, many see the two as two very different components. Custom labels can be colorful and fun, but barcodes are straightforward and typically black and white. And while some businesses have gotten creative with barcode placement on the product, it can still stand out like a sore thumb against even the most creative product packaging.
However, a few businesses have moved beyond the traditional barcode and are instead looking at a more fun alternative: vanity barcodes. A trend that began in 2013, vanity barcodes are still popular for product branding and barcoding. These barcodes typically feature a small illustration created with the typical black lines and widths that you see with traditional UPC barcodes, but can be read when scanned at POS. You can see an example of them on Hillshire Farm products in your grocery store, but vanity barcodes are more popular with small businesses because they are easier to print and check. In addition, they are not just limited to 1D barcodes: businesses can also get creative with QR codes, broadening the barcoding horizons.
The creativity behind the barcodes can help your branding, and can be made according to your business’s specifications when you work with a vanity barcoding firm. But you don’t need a vanity barcode if you’re looking to spruce up your packaging for branding’s sake. Instead, leave your barcode as it is, and work on new designs with your team. To get the most out of your barcodes, vanity or not, contact us.
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