Your Packaging & Labels Should Sell Your Products

Your Packaging & Labels Should Sell Your Products

I believe the reason we create labels is to sell products. To do this effectively you first need to understand your market, competitors and your customers. With this in mind, you can now start designing image and logo, copywriting and packaging. This is very specialized and requires trained professionals to assist in this process of labeling and packaging your product correctly.

Here are 5 questions to ask yourself when designing labels and packaging:

1.Finding and understanding your core customers?
2.Finding your competitors and their product packaging marketing strategies?
3.Finding and search the mind of your consumers that sop for your products and labels?
4.Finding and understanding your packaging; it’s Unique Selling Point (USP)?
5.Finding hot buttons that your consumer likes about your products and labels?

Thinking about these five questions above will help you to sell your products in a more efficient and profitable way (less shelf time and turnaround). Whether you are starting your design, product research and/or labels from scratch or have a product already developed it is always wise to consider the packaging and label design effect on your new customers and existing ones (surveys and questionnaires are a good way to find out about your products and labels impacted on the marketplace).

Specific Packaging & Labeling for Frozen Goods and Products

Packaging and labeling ice-cream and other frozen products are very delicate, because of its extreme temperatures and environmental conditions. With this in mind, you would have to pick the right paper materials and packaging to fit these cool and frozen conditions. In previous blogs, we talked about BOPP paper materials that is economical and durable and that fits this type of packaging and labeling (frozen goods). The material can withstand -20 degrees and works well with most commercial freezers.

Do not worry about your adhesives sticking to your frozen packaging, because the label is made to work with the packaging (even if the package is already frozen). At Adazon Label & Barcode Solutions we have customers that have many packaging and labeling needs and one of them is frozen labeling & packaging.

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